TQM for Sustainable Development through NPD in Developing Countries

Concepts of TQM in NPD

In the last two decades speedy NPD has been one of the most significant factors that have affected manufacturing companies (Sun, Zhao, & Yau, 2009). One such critical factor in the speed is to shorten the NPD cycle time that help companies to meet markets at the earliest possible time. Costa and Henrique (2007) has suggested that business process management can be used as one way to improve the NPD process. This is to help companies facilitate their project implementation program concerning NPD. According to Lockamy and Khurana (1995) it is stated that TQM can be applied in NPD through cross-functional teams to facilitate the effectiveness of quality function deployment (QFD). Meanwhile, Ehigie and McAndrew (2005) indicate that the need to outlive, surpass, and outsmart competitors, the rapidly changing business environment has driven both employees and companies to continuously search for new ideas, new processes, new products and services, and new strategies. Hence, most successful companies have fostered innovation in order to adapt, survive and grow in such challenging environment, which is the key element of many modern management initiatives and practices. Ozer (2006) has discussed a lot of factors concerning NPD but neither conclusion is made nor is the issue discussed in the context of TQM. However, Bonner (2005) and Wagner and Hoegl (2006) have addressed the importance of suppliers and customers in NPD which these two components are integral part of TQM. In another context, Fasil and Osada (2009, 2010) have stressed that TQM, as a profound management system, ensures sustainable growth in developing countries through effective and efficient process technology innovation. In this view, one of the specific targets for such business success is assumed to be NPD. In this regard, TQM is utilized in synergizing development of strategic dimension and company business excellence dimension for stakeholder value creation (Mele & Colurcio, 2005).