Transformation of Service Sectors Through Augmented Reality (AR) and Virtual Reality (VR)

Abstract

Human interactions with actual and virtual environments are changing as a result of recent advancements in technology like Augmented Reality (AR) and Virtual Reality (VR). The sectors like retail, eCommerce, transport, tourism, real estate, healthcare, education, interior design, customer relationship management, etc. uses this innovative and adaptive technology. The aim of this chapter is to highlight the transformation of different service sectors through the use of Augmented Reality (AR) and Virtual Reality (VR) and also to see the recent innovations in this field. It was found that, AR and VR have an impact on various service sectors like retail and eCommerce in the form of virtual testing of products, tourism sector through 360-degree virtual tour, real estate sector through tour of the surrounding without being physically present, healthcare through physicians treating the patient virtually, education in the form of virtual classrooms, etc.