Trust in B2C E-Commerce Interface

Trust in B2C E-Commerce Interface

Ye Diana Wang (University of Maryland Baltimore County, USA)
DOI: 10.4018/978-1-59140-553-5.ch514
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Electronic commerce (e-commerce) is changing the way people make business transactions, especially in the business-to-consumer (B2C) area, and it is becoming a significant global economic force. Since Internet technologies and infrastructures to support e-commerce are now in place, attention is turning to psychological factors that affect e-commerce acceptance by online users and their perceptions of online transactions. One such factor is trust, seen to be key to the proliferation of e-commerce.

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