Turning E-Commerce Theory into Action in Ireland: Taming the Celtic Tiger

Turning E-Commerce Theory into Action in Ireland: Taming the Celtic Tiger

Ira Yermish (St. Joseph’s University, USA) and Dale A. Bondanza (St. Joseph’s University, USA)
Copyright: © 2002 |Pages: 15
DOI: 10.4018/978-1-931777-11-7.ch016
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E-Europe is not a place or a group of countries but the philosophy of an emerging region within the scope of a technological revolution. E-Europe can be viewed from many perspectives including Euro currency makeup, European Union membership, or technological contributions to the region. Ireland, the “Celtic Tiger,” presents an interesting opportunity of entrepreneurial activity. As Evans and Wurster (2000) have pointed out, the traditional value chains may be redefined. The availability of the Internet as an enabling communications technology has markedly changed the possibilities for countries far from the centers of economic power. On the other hand, the realities of the Internet have been obvious. Porter (2001) and Kanter (2001) have identified many of the realistic strategies for traditional and new businesses. Yet there will always be room for new ventures provided, of course, that entrepreneurs understand these issues and this challenging environment. Joshi and Yermish (2000) have summarized the challenges facing the entrepreneur in this kind of environment. This case will examine a possible strategy for entrepreneurial consultants seeking to provide expertise to rising e-businesses. Readers of this case will be encouraged to explore the issues further, filling in the missing details and developing a full-fledged business plan for action for a pair of young entrepreneurs.

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