MLA
Kudyba, Stephan and Richard Hoptroff. "Turning Your Brick and Mortar into a Click and Mortar." Data Mining and Business Intelligence: A Guide to Productivity. IGI Global, 2001. 94-105. Web. 6 Dec. 2019. doi:10.4018/978-1-930708-03-7.ch006
APA
Kudyba, S., & Hoptroff, R. (2001). Turning Your Brick and Mortar into a Click and Mortar. In R. Hoptroff, & S. Kudyba (Eds.), Data Mining and Business Intelligence: A Guide to Productivity (pp. 94-105). Hershey, PA: IGI Global. doi:10.4018/978-1-930708-03-7.ch006
Chicago
Kudyba, Stephan and Richard Hoptroff. "Turning Your Brick and Mortar into a Click and Mortar." In Data Mining and Business Intelligence: A Guide to Productivity, ed. Richard Hoptroff and Stephan Kudyba, 94-105 (2001), accessed December 06, 2019. doi:10.4018/978-1-930708-03-7.ch006
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