Twitter and Blogs in Social Movements: Ayotzinapa around the World

Twitter and Blogs in Social Movements: Ayotzinapa around the World

Diego Oswaldo Camacho Vega (Université Pierre et Marie Curie, France)
Copyright: © 2016 |Pages: 13
DOI: 10.4018/978-1-4666-9967-0.ch003
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The main propose of this study has been to analyze how Twitter and Blogs became important media to follow Ayotzinapa terror event. This study is based on a descriptive analysis of Twitter and blogs over the Internet, which has been the principal media to cover Ayotzinapa case. For this propose has been necessary a documental analysis of Ayotzinapa case and the use of social media analytic platforms. First, Socialmention was necessary to identify the main keywords related to Ayotzinapa word. Second, Topsy social media analytic platform allowed analysis of trends over Twitter. Last, Meltwater Icerocket analytic platform was used to determine blogging trends over Internet. Keywords analyzed were: Ayotzinapa, Iguala, and Guerrero. Results suggested blogging as an important media for spreading the news event Ayotzinapa. Meanwhile, Twitter has been an important media for turning Ayotzinapa terror incident in a media event where people have joined in activism and protest movements worldwide.
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Context And Framework

2.1 Context

On September 26th 2104 a group of students from the Escuela Normal Isidro Burgos in the locality of Ayotzinapa, Municipally of Iguala in Guerrero México were traveling on buses and vans towards Iguala city to join a protest against local government. Municipal police forces shot them, killing six students. As a result of this attack 43 students disappeared. The Mexican government admitted the participation of police forces and organized crime groups in this event. Evidence put forward by the attorney Murillo Karam supposes the possibility that the 43 students were killed and burned.

Social networking sites and blogs proved to be an important tool to create cooperation in the case of the Ayotzinapa event creating activism that perpetrated the first step for non-violent protest movement worldwide, promoted principally by the middle class who represent 76% of internet users (Méndez, & Enriquez, 2014).

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