Two Different Aspects of Technology Regarding Marketing Education

Two Different Aspects of Technology Regarding Marketing Education

Amiram Porath (AmiPorCon Ltd, Israel)
Copyright: © 2016 |Pages: 9
DOI: 10.4018/978-1-4666-9784-3.ch010
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Abstract

The role of technology in marketing education can be described from two different points of view, the role of the technology as a tool for marketing education and the role of technology in marketing as part of the curriculum of marketing education. We begin with a description of the role of technology in education in general. That has been a focal point for research for the last two decades and in that aspect marketing education is no exception, in fact it is even more relevant for marketing education as marketing uses communication as a major tool. Alternatively, the changing world of communication changes how marketing is viewed, opening new venues for opportunities but also exposing new threats, one cannot be called a marketing expert without understanding the new rules of communication. The chapter will than present two cases one of a threat and another of an opportunity to demonstrate that point while also discussing the role of technology in education in an effective way for marketing education. It ends with a suggestion for electives for marketing education curriculum.

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