Ubiquitous Commerce: Beyond Wireless Commerce

Ubiquitous Commerce: Beyond Wireless Commerce

Holtjona Galanxhi-Janaqi (University of Nebraska-Lincoln, USA) and Fiona F.H. Nah (University of Nebraska – Lincoln, USA)
DOI: 10.4018/978-1-59140-570-2.ch005
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Ubiquitous commerce, also referred to as “u-commerce” or “über-commerce”, is the combination of electronic, wireless/mobile, television, voice, and silent commerce. It extends traditional commerce (geographic, electronic, and mobile) to a world of ubiquitous networks and universal devices. This chapter introduces the basic ideas and characteristics underlying the concept of u-commerce. It discusses market drivers and applications of u-commerce as well as the underlying technology of u-commerce. It highlights the benefits and challenges of u-commerce and provides specific research directions for future research.

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