Uncorking Sustainability: How Corporate Social Responsibility Drives Green Innovation in Spanish Wineries

Abstract

This study explores the impact of Corporate Social Responsibility (CSR) on Green Innovation Performance (GIP) in the Spanish wine industry. Using structural equation modeling (SEM) with data from 202 wineries collected between September 2021 and January 2022, the findings confirm that CSR initiatives significantly enhance GIP. Moreover, Green Intellectual Capital (GIC) and Knowledge Management (KM) play a crucial mediating role, strengthening the link between CSR and innovation. By shedding light on these dynamics, this research deepens the understanding of sustainable strategies in the wine sector and provides valuable insights for both academia and industry.