MLA
Okazaki, Shintaro, and Radoslav Škapa. "Understanding Brand Web Site Positioning in the New EU Member States: The Case of the Czech Republic." Handbook of Research on Global Information Technology Management in the Digital Economy, edited by Mahesh S. Raisinghani, IGI Global, 2008, pp. 99-117. https://doi.org/10.4018/978-1-59904-875-8.ch005
APA
Okazaki, S. & Škapa, R. (2008). Understanding Brand Web Site Positioning in the New EU Member States: The Case of the Czech Republic. In M. Raisinghani (Ed.), Handbook of Research on Global Information Technology Management in the Digital Economy (pp. 99-117). IGI Global. https://doi.org/10.4018/978-1-59904-875-8.ch005
Chicago
Okazaki, Shintaro, and Radoslav Škapa. "Understanding Brand Web Site Positioning in the New EU Member States: The Case of the Czech Republic." In Handbook of Research on Global Information Technology Management in the Digital Economy, edited by Mahesh S. Raisinghani, 99-117. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-875-8.ch005
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