MLA
R., Krishnadas. "Understanding Customer Engagement and Purchase Behavior in Automobiles: The Role of Digital Technology." Handbook of Research on Technology Applications for Effective Customer Engagement, edited by Norazah Mohd Suki, IGI Global, 2021, pp. 1-13. https://doi.org/10.4018/978-1-7998-4772-4.ch001
APA
R., K. (2021). Understanding Customer Engagement and Purchase Behavior in Automobiles: The Role of Digital Technology. In N. Mohd Suki (Ed.), Handbook of Research on Technology Applications for Effective Customer Engagement (pp. 1-13). IGI Global. https://doi.org/10.4018/978-1-7998-4772-4.ch001
Chicago
R., Krishnadas. "Understanding Customer Engagement and Purchase Behavior in Automobiles: The Role of Digital Technology." In Handbook of Research on Technology Applications for Effective Customer Engagement, edited by Norazah Mohd Suki, 1-13. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-4772-4.ch001
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