MLA
Chhabra, Sakhhi. "Understanding Doppelgänger Brand Image: The Darker Side to Emotional Branding." Driving Customer Appeal Through the Use of Emotional Branding, edited by Ruchi Garg, et al., IGI Global, 2018, pp. 303-311. https://doi.org/10.4018/978-1-5225-2921-7.ch018
APA
Chhabra, S. (2018). Understanding Doppelgänger Brand Image: The Darker Side to Emotional Branding. In R. Garg, R. Chhikara, T. Panda, & A. Kataria (Eds.), Driving Customer Appeal Through the Use of Emotional Branding (pp. 303-311). IGI Global. https://doi.org/10.4018/978-1-5225-2921-7.ch018
Chicago
Chhabra, Sakhhi. "Understanding Doppelgänger Brand Image: The Darker Side to Emotional Branding." In Driving Customer Appeal Through the Use of Emotional Branding, edited by Ruchi Garg, et al., 303-311. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2921-7.ch018
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