MLA
Yang, Kenneth C. C. "Understanding How Mexican and U.S. Consumers Decide to Use Mobile Social Media: A Cross-National Qualitative Study." Multi-Platform Advertising Strategies in the Global Marketplace, edited by Kenneth C. C. Yang, IGI Global, 2018, pp. 168-198. https://doi.org/10.4018/978-1-5225-3114-2.ch007
APA
Yang, K. C. (2018). Understanding How Mexican and U.S. Consumers Decide to Use Mobile Social Media: A Cross-National Qualitative Study. In K. Yang (Ed.), Multi-Platform Advertising Strategies in the Global Marketplace (pp. 168-198). IGI Global. https://doi.org/10.4018/978-1-5225-3114-2.ch007
Chicago
Yang, Kenneth C. C. "Understanding How Mexican and U.S. Consumers Decide to Use Mobile Social Media: A Cross-National Qualitative Study." In Multi-Platform Advertising Strategies in the Global Marketplace, edited by Kenneth C. C. Yang, 168-198. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-3114-2.ch007
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