MLA
Nigam, Hansa. "Understanding Urban Millennial Consumer Gratification for Branded Indian Web Series." Holistic Approaches to Brand Culture and Communication Across Industries, edited by Sabyasachi Dasgupta, et al., IGI Global, 2018, pp. 158-175. https://doi.org/10.4018/978-1-5225-3150-0.ch009
APA
Nigam, H. (2018). Understanding Urban Millennial Consumer Gratification for Branded Indian Web Series. In S. Dasgupta, S. Biswal, & M. Ramesh (Eds.), Holistic Approaches to Brand Culture and Communication Across Industries (pp. 158-175). IGI Global. https://doi.org/10.4018/978-1-5225-3150-0.ch009
Chicago
Nigam, Hansa. "Understanding Urban Millennial Consumer Gratification for Branded Indian Web Series." In Holistic Approaches to Brand Culture and Communication Across Industries, edited by Sabyasachi Dasgupta, Santosh Kumar Biswal, and M. Anil Ramesh, 158-175. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-3150-0.ch009
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