Understanding Users' Intention to Use Mobile Services from the Perspective of Lifestyle

Understanding Users' Intention to Use Mobile Services from the Perspective of Lifestyle

Shang Gao (Norwegian University of Science and Technology, Norway) and John Krogstie (Norwegian University of Science and Technology, Norway)
DOI: 10.4018/978-1-4666-9787-4.ch106
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Background

This Section presents the background of this research.

Key Terms in this Chapter

Technology adoption: The choice to acquire and use a new innovation.

ICT: Information Communications Technology. It is often used as an extended synonym for information technology (IT).

Lifestyle: A way for people to express their conceptions of themselves.

AIO: Attitudes, Interests, and Opinions. It gives an in-depth look into users’ buying behavior.

TAM: Technology Acceptance Model. It is an information systems theory that models how users come to accept and use a technology.

VALS: Value and lifestyles. It is a proprietary research methodology used for psychographic market segmentation.

Mobile Service: A mobile service is a term used to describe software that runs on mobile devices.

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