Understanding Users' Intention to Use Mobile Services from the Perspective of Lifestyle

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Key Terms in this Chapter

Technology adoption: The choice to acquire and use a new innovation.

ICT: Information Communications Technology. It is often used as an extended synonym for information technology (IT).

Lifestyle: A way for people to express their conceptions of themselves.

AIO: Attitudes, Interests, and Opinions. It gives an in-depth look into users’ buying behavior.

TAM: Technology Acceptance Model. It is an information systems theory that models how users come to accept and use a technology.

VALS: Value and lifestyles. It is a proprietary research methodology used for psychographic market segmentation.

Mobile Service: A mobile service is a term used to describe software that runs on mobile devices.