MLA
Yeo, Alvin Y.C. and Michael K.M. Chiam. "Unlocking E-Customer Loyalty." Advances in Electronic Marketing, edited by Irvine Clarke III and Theresa B. Flaherty, IGI Global, 2005, pp. 28-44. https://doi.org/10.4018/978-1-59140-321-0.ch002
APA
Yeo, A. Y., & Chiam, M. K. (2005). Unlocking E-Customer Loyalty. In I. Clarke III, & T. Flaherty (Ed.), Advances in Electronic Marketing (pp. 28-44). IGI Global. https://doi.org/10.4018/978-1-59140-321-0.ch002
Chicago
Yeo, Alvin Y.C., and Michael K.M. Chiam. "Unlocking E-Customer Loyalty." In Advances in Electronic Marketing. edited by Clarke III, Irvine, and Theresa B. Flaherty, 28-44. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-321-0.ch002
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