Unveiling the Web: A Comprehensive Bibliometric Exploration of Investigating Social Network Sites

Abstract

Using Scopus as the main database, this chapter provides a thorough bibliometric study of research articles on “Exploring Social Network Sites” from 2007 to 2024. We use sophisticated analysis tools like VoSviewer, R Studio, and Biblioshiny to look at author contributions, source impacts, co-occurrences of keywords, and citation patterns. Our results demonstrate a noteworthy rise in research output over time, indicating an increase in scholarly interest. The analysis provides strategic insights for future research by highlighting prominent gaps in the subject, important contributors, and recurrent themes. This work contributes to a better understanding of the field and encourages more scholarly investigation by offering a unique mapping of the trajectory of SNS research.The findings highlight the value of ongoing investigation in SNS studies, with the goal of directing future paths and advancing the advancement of knowledge in this dynamic and ever-evolving field.