Upstream Industrial Competitiveness and Innovation: The Role of Policies

Upstream Industrial Competitiveness and Innovation: The Role of Policies

Rita Assoreira Almendra
DOI: 10.4018/978-1-7998-3628-5.ch001
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Abstract

The way industry can compete in a changing world in which sustainability issues push countries to act fast and efficiently makes academics ethically compromised with the mission to reflect on how knowledge creation can help people, companies, countries to find a systemic net of solutions that make it possible to redesign the world, thus redesigning the role and actions and interactions of persons, companies, and societies in general. Part of that redesign task depends upon policies that overrule actions at a macro level, the one of the companies, and the micro level, the one of individuals. Current Western initiatives already ‘merged' industry policies with innovation ones (that had already rehearsed the design inclusion), and there is an effort, namely of EU, to also embrace sustainability policies with the former ones. That calls for a different understanding of competitiveness as well as of the role industrial design has in this systemic and complex ‘new alignment' of the world.
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Introduction

In this chapter, different policies (industrial; innovation; design; sustainability) will be briefly discussed as interdependent concepts that are boosted by the sustainable use of industrial design.

Firstly, the key concepts will be presented and concatenated; secondly, it will be argued that design has a key role in supporting and enhancing the necessary ‘new approach’ to industry, its role and outcomes and its contribution to the welfare of humanity. Finally, it will be clarified the way design, innovation and competitiveness are intimately intertwined and how they are mutually dependent.

The main goals of this chapter are:

  • To introduce the different policies in a clear manner: industrial; innovation; design and how they relate with competitiveness, innovation and sustainability;

  • To offer a concise view of the role design has in the sustainable strategy of a competitive and innovative industry;

  • To defend and justify the need for a new approach to the industrial role and behaviour in this complex and currently unsustainable world.

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