Use of Metaverse in Tourism and Hospitality Services

Abstract

The metaverse is revolutionizing the tourism and hospitality industries by offering immersive virtual experiences, enhancing customer engagement, and streamlining operations. Through virtual reality (VR) and augmented reality (AR), travelers can explore destinations, hotels, and attractions before booking, improving decision-making. Hotels and resorts leverage the metaverse for virtual concierge services, interactive guest experiences, and digital events. Travel agencies use it for virtual tours, reducing uncertainty and enhancing accessibility. Additionally, blockchain integration enables secure transactions and digital assets like NFTs for exclusive travel perks. While challenges such as high costs and technological adoption exist, the metaverse presents a transformative shift, bridging the gap between physical and digital tourism, enhancing personalization, and fostering innovation in hospitality services.