The objectives of the present study were to investigate the influences of demographics and social media site preferences. The data were analyzed by using SPSS 23 statistical analysis software package. The results of the study were obtained by applying the normality test, for simple percentage analyses on the obtained data. When the chi-square analysis between the opinions of social science scholars concerning the level of use of social media and the level of use of academic research was examined, a positive and significant analysis was found between them. The sample comprised 623 social science scholars. The numbers of this study were: male 335 (53.8%) and female 288 (46.2%), 13.0%, and 12.9% of respondents preferred WhatsApp at Annamalai University. 12.0% of the respondents prefer YouTube from Alagappa University.
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According to Al-Mukhaini et al., (2014) discussed the social media boosts self-motivation and creates an engaging, personalized learning environment. According to Akçayr (2017), the primary motivating factor for them to use social media for educational purposes was an efficient and quick means of technology communication. Baskaran (2019) observed how researchers at a few Tamil Nadu universities used social media and other media. Out of the 273 people who participated in the study, 87 (31.9%) of them came from Annamalai University, and 16.8% and 15% of them were male and female, respectively. According to Al-Alwan (2014), a survey of 671 Jordanian students found that parental involvement has an indirect impact on academic performance and that student engagement has a direct impact on academic performance. The statements of social media for collaborative learning, the elements of students' academic performance, and the indicators of interactivity with peers and teachers were adapted from (AL-Rahmi & Othman, 2013).
Roslina Wan, Othman, and others 2016) mentioned that students' interactions with friends and family have been dominated by social media, which influences their self-concepts. Taking into account the wide use of the web-based entertainment, it is trusted that this study has given new experiences to grasp the possible worth of virtual entertainment on undergrads. Applications/Improvements: Realizing the effects of social media on student performance, further research should focus on the use of this media for academic purposes. Basri Hassan, Sharyna Shafawi, 2018) have examined that examination the parts that drive users‟ responsibility with online life and certifiable library use from the two clients and librarians‟ perspectives. The revelations showed that Data Quality, Saw Intelligence, and Saw Net Advantage have precisely shown to be significant marks of clients.