Using the Internet in a Physical Activity Health Promotion Campaign: The 10,000 Steps Rockhampton Project

Using the Internet in a Physical Activity Health Promotion Campaign: The 10,000 Steps Rockhampton Project

Grant Schofield (Auckland University of Technology, New Zealand), Kerry Mummery (Central Queensland University, Australia), Wendy Brown (University of Queensland, Australia), Elizabeth Eakin (Queensland University of Technology, Australia), Stewart Trost (University of Queensland, Australia) and Peter Abernethy (National Health Foundation, Australia)
Copyright: © 2004 |Pages: 14
DOI: 10.4018/978-1-59140-132-2.ch016
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Abstract

The 10,000 Steps Rockhampton project is a community-based, multi-strategy health promotion program focussing on physical activity and the social determinants of health in a regional Australian setting. As yet there is no available literature about the process of constructing health promotion Web sites. The chapter describes the processes involved in the construction and evaluation of a physical activity health promotion site. The static side of the site gives health promotion information and messages related to physical activity, along with contact information and registration information for the project. The dynamic side of the site allows online tracking of daily-accumulated physical activity.

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