MLA
Watson, Lisa and Anne M. Lavack. "Using Social Marketing to Encourage the Purchase of Fuel-Efficient Vehicles." Dynamics of Competitive Advantage and Consumer Perception in Social Marketing, edited by Avinash Kapoor and Chinmaya Kulshrestha, IGI Global, 2014, pp. 253-277. http://doi:10.4018/978-1-4666-4430-4.ch010
APA
Watson, L., & Lavack, A. M. (2014). Using Social Marketing to Encourage the Purchase of Fuel-Efficient Vehicles. In Kapoor, A., & Kulshrestha, C. (Ed.), Dynamics of Competitive Advantage and Consumer Perception in Social Marketing (pp. 253-277). IGI Global. http://doi:10.4018/978-1-4666-4430-4.ch010
Chicago
Watson, Lisa, and Anne M. Lavack. "Using Social Marketing to Encourage the Purchase of Fuel-Efficient Vehicles." In Dynamics of Competitive Advantage and Consumer Perception in Social Marketing. edited by Avinash Kapoor , and Chinmaya Kulshrestha, 253-277. Hershey, PA: IGI Global, 2014. http://doi:10.4018/978-1-4666-4430-4.ch010
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