MLA
Watson, Lisa, and Anne M. Lavack. "Using Social Marketing to Encourage the Purchase of Fuel-Efficient Vehicles." Dynamics of Competitive Advantage and Consumer Perception in Social Marketing, edited by Avinash Kapoor and Chinmaya Kulshrestha, IGI Global, 2014, pp. 253-277. https://doi.org/10.4018/978-1-4666-4430-4.ch010
APA
Watson, L. & Lavack, A. M. (2014). Using Social Marketing to Encourage the Purchase of Fuel-Efficient Vehicles. In A. Kapoor & C. Kulshrestha (Eds.), Dynamics of Competitive Advantage and Consumer Perception in Social Marketing (pp. 253-277). IGI Global. https://doi.org/10.4018/978-1-4666-4430-4.ch010
Chicago
Watson, Lisa, and Anne M. Lavack. "Using Social Marketing to Encourage the Purchase of Fuel-Efficient Vehicles." In Dynamics of Competitive Advantage and Consumer Perception in Social Marketing, edited by Avinash Kapoor and Chinmaya Kulshrestha, 253-277. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4430-4.ch010
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