Using Social Media in the Workplace: How “Lenovo Central” Brings Employees Together

Using Social Media in the Workplace: How “Lenovo Central” Brings Employees Together

Karen Mishra (Meredith College, USA), Khaner Walker (Lenovo, USA) and Aneil Mishra (East Carolina University, USA)
DOI: 10.4018/978-1-4666-6182-0.ch008
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Abstract

This chapter examines the internal communication practices of Lenovo, a $34 billion Fortune Global 500 technology company, and the world's second-largest PC vendor. In particular, this study examines how this company uses social media as a method of internal communications in fostering employee engagement. Internal communications is generally led by marketing or PR professionals with expertise in human resources, public relations, marketing, social media, and/or employee engagement. One new way that companies are extending internal communication is by developing the use of their company intranets. Intranets can support an organization by sharing accurate company information on a timely basis. This chapter describes how Lenovo has developed and uses its Lenovo Central intranet to engage employees in its mission and vision.
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Introduction

This chapter examines the internal communication practices of a Lenovo, a $34 billion multinational technology company. This case study examines the development, intent and use of Lenovo Central, its company intranet. The case study also analyzes how it uses and publishes internal communication with employees in ways that enhance employee engagement. This chapter will introduce the role of internal communication, how social media can support such communication, and Lenovo’s success with Lenovo Central. The chapter also discusses the managerial implications for other firms interested in implementing an intranet in order to improve internal communication and foster employee engagement.

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