Using Usability Factors to Predict the E-Commerce User Experience

Using Usability Factors to Predict the E-Commerce User Experience

Adrie Stander (University of Cape Town, South Africa) and Nata van der Merwe (University of Cape Town, South Africa)
Copyright: © 2003 |Pages: 7
DOI: 10.4018/978-1-93177-752-0.ch004
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Abstract

This chapter introduces the use of usability factors as a means of predicting the e-commerce user experience. It argues objectively measurable usability factors, such as page layout, navigation techniques, privacy statements and color can be used to predict how a user of an e-commerce Website will experience the interaction with the site. In support for this argument, it reports on the results of a small pilot study that was done to determine the feasibility of a more extensive study aimed at building a model for the prediction of the user experience. The authors hope a better understanding of the intricate relationship between usability factors and the subjective user experience will lead to the design of more successful e-commerce Websites.

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