Utilizing Information Science and Technology in Franchise Organizations

Abstract

Franchising involves grating and receiving business rights. In addition to the popular growth strategy for many businesses, franchising has emerged over the years as a pathway to wealth creation for entrepreneurs. In this chapter, the authors first discuss the information science of franchising, including franchisor/franchisee relationship and the essential indicators needed to pertain and flourish the good relationship and the inevitability of collaborative learning and innovation, which leads to the discussion of the working knowledge development among the franchisor and the fellow franchisees. Second, the authors discuss an attention-based IT infrastructure that will enable the knowledge sharing and dissemination between the franchisor and the franchisee.