Utilizing Social Media in Modern Business

Utilizing Social Media in Modern Business

Kijpokin Kasemsap (Suan Sunandha Rajabhat University, Thailand)
DOI: 10.4018/978-1-4666-9787-4.ch156
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Utilizing Social Media In Modern Business

This section describes the theoretical and practical overview of social media and the utilization of social media in modern business.

Key Terms in this Chapter

Social media: The website and application considered as collectively constituting a medium by which people share messages, photographs, and other information, especially in online communities or forums based on shared interests or backgrounds.

Technology: The use of scientific knowledge to solve practical problems, especially in industry and commerce.

Facebook: The name of a social networking service and website, launched in 2004.

Internet: A worldwide computer network that provides information on very many subjects and enables users to exchange messages.

Business: The purchase and sale of goods in an attempt to make a profit.

Website: The virtual location on World Wide Web, containing several subject-related web pages and data files accessible through a browser.

Blog: A website, similar to an online journal, that includes chronological entries made by individuals.

Twitter: A website where people can post short messages about their current activities.

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