Utopian B-School Classroom Where Expectation Meets Reality: An Admission Strategy for B-Schools

Utopian B-School Classroom Where Expectation Meets Reality: An Admission Strategy for B-Schools

Sonali Lakhera (UPES, India)
DOI: 10.4018/978-1-7998-5345-9.ch009
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The supremacy of some business schools like Harvard and IIMs in the ranking ladder makes them desirable to the students as compared to the clusters down the ladder. The result is a greater number of admissions in the former category as compared to the latter. The question that arises is, What makes the top-ranking institutions a class apart? The answer is, the creation of the product that is a class apart. The chapter discusses various means including the pedagogy and curriculum to make the business school classroom a conducive environment to create an elite class of future managers and entrepreneurs. The main objectives of this study are to understand the differences in the students and the need for reinventing the pedagogy as to suit the needs of individual student thus converting the conventional classrooms into utopian classrooms for them. The chapter also explains the importance and attributes of a good curriculum in a business school.
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Literature Review

Minni Wolverton and Larry Edward Penley (2004) observe that Students willingly pay high tuition fee at Harvard than “at a state university, and the recruiters suspect that MBAs are better there.” (Wolverton & Penley, 2004, p. 4) According to them many business schools have managed to attain the similar rank as that of Harvard and the others aspire to reach there. They conducted a study on 28 Business schools with a difference. The study concluded that the only correct answer to achieve higher ranking is to “reinvent business education.” (Wolverton & Penley, 2004, p. 213). This can be done by introducing new programs in specific and desirable domains, reinventing the curriculum to include all he desirable traits desired by the recruiters, and hiring excellent faculty. An important dimension that cannot be ignored is the cognitive differences of the learners. The Utopianism in Business Education that is being discussed in the current study can only be achieved when the pedagogy is designed in such a way as to serve the curriculum in its best and to obtain the maximum learning outcome from each student.

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