Validating the End-User Computing Satisfaction Instrument for Online Shopping Systems

Validating the End-User Computing Satisfaction Instrument for Online Shopping Systems

Chung-Tzer Liu (Soochow University, Taiwan) and Yi Maggie Guo (University of Michigan, USA)
DOI: 10.4018/978-1-60566-687-7.ch016
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Abstract

End-user satisfaction has always been an important component of Information Systems (IS) success. This is also true for online applications, including online shopping systems, where in addition to being a customer, the shoppers play the role of end-users. Shoppers may not come back to or make a purchase on a Web site if they have an unsatisfactory experience. In this research, we focus on this aspect of online shopping by examining shoppers’ experiences as end-users.

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