Validating the End-User Computing Satisfaction Instrument for Online Shopping Systems

Validating the End-User Computing Satisfaction Instrument for Online Shopping Systems

Chung-Tzer Liu (Soochow University, Taiwan) and Yi Maggie Guo (University of Michigan – Dearborn, USA)
DOI: 10.4018/978-1-61520-969-9.ch126
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Abstract

End user satisfaction has always been an important component of Information Systems (IS) success. This is also true for online applications, including online shopping systems where in addition to being a customer, the shoppers play the role of end users. Shoppers may not come back to or make a purchase on a website if they have an unsatisfactory experience. In this research, we focus on this aspect of online shopping by examining shoppers’ experiences as end users.

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