Value Co-Creation in Education: A Case Study on Engineering Education

Value Co-Creation in Education: A Case Study on Engineering Education

V. E. Annamalai (SSN College of Engineering, India)
DOI: 10.4018/978-1-5225-2084-9.ch015
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The case study presents the opportunity to co-create, faced by a new department (department of mechanical engineering) created in an already existing college of ten years standing. The mechanical department had the option of either following the procedures established by other departments or creating its own procedures. The systems existing in the college were based on treating the student as the customer. In reality, the objective of any student is to get employed, immediately after the prescribed period of study. Therefore, the employer must be the customer and the student must be the product of the system. With this mindset, all existing procedures were revisited. The student and faculty co-created several procedures to differentiate themselves to suit the needs of their employers. The case study elaborates on the needs and approaches taken to achieve this differentiated status.
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Current Standing Point Assessment And Identifying The Problem Statement

When graduating students are treated as products, it naturally follows that at the first year of input, they are like raw materials. An analysis of their merit showed that all are quite meritorious, achieving more than 95% in their qualifying exams in school. The batches had a mix of students from English medium as well as Tamil medium (regional language) . There were also lateral entry students who joined in the second year of engineering, after completing a diploma in the same branch of engineering. These differences in input had a minor effect on their performance.

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