Value Creation in a Network Economy

Value Creation in a Network Economy

Beatriz Olalla (Pontifical University of Salamanca, Spain) and Montserrat Mata (Deusto University, Spain)
DOI: 10.4018/978-1-5225-0097-1.ch006
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Abstract

In this chapter, authors try to identify factors and enablers involved in the evolution towards a new ‘network economy' in companies, which is different from a ‘traditional economy' perspective. All these factors and enablers are gathered together and analyzed through the point of view of the processes model of a company, to decide which activities related to these factors have the highest/lowest impact and effort in the company. Benefits resulted through this change of perspective in the company are also analyzed to understand and quantify the value generated by every factor. The objectives of this chapter are: identify the factors and enablers that boost network economy in a company, understand how these factors may be introduced into the processes model of a company, and identify the percentage of the global value in the company related to every factor in the new network economy.
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Network Economy Evolution And Current Status

The ubiquity and increasing use of mobile devices and the consequent fact of being constantly on line, have led us to what is known as “sharing economy”, term that appears for the first time in the mid-2000s. But in the first years there was not a great development; the number of people connected was not so high to develop this idea in depth, maybe was relegated to the background, but as long as people started to use all kind of social networks everyone realized that it was possible to take a great advantage sharing not only private themes, but also professional details and academic information. Sharing professional information obviously implies that there will be an impact in the economy, and this can almost be considered a revolution, because maybe economy has been one of the businesses most stuck in the past.

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