Ventilator Production in Turkey Amid Pandemic Through Service-Dominant Logic Lenses

Ventilator Production in Turkey Amid Pandemic Through Service-Dominant Logic Lenses

Aslisah Senak (Eskişehir Osmangazi University, Turkey) and Nuray Girginer (Eskisehir Osmangazi University, Turkey)
DOI: 10.4018/978-1-6684-6762-6.ch006
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Abstract

This chapter aims to demonstrate the value co-created by local ventilator production amid pandemic and how fast a technological product can be co-manufactured by interaction and resource integration among actors. The aim is to discuss the manufacturing process of ventilators as an emerging healthcare strategy amid pandemic with a service dominant logic lense and how well this case fits Gummeson and Mele's value co-creation model in a many-to-many network setting. Formation of a self-governed network of resource-integrating and service-exchanging actors by domestic production of intensive care ventilators dempnstrate the importance of network-based perspective for post-COVID-19 era.
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Challenges And Emerging Strategies Concerning Mechanical Ventilators Amid Covid-19 Pandemic

Throughout history, humanity has faced the threat of many epidemics and pandemics. While infectious diseases affecting a certain population in a certain region are described as epidemics, the emergence of a new virus that can easily spread, cause serious diseases and affect the global population is defined as a pandemic. It is known that globalization and related factors such as rapid population growth, industrialization and urbanization, migration, global trade, mobility, increased travel opportunities play a role in the spread of epidemics all over the world and are considered to increase the risk of pandemics. Although the duration and severity of pandemics may vary, their effects manifest themselves globally (Dündar, 2020).

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