The Virtual Community: Building on Social Structure, Relations and Trust to Achieve Value

The Virtual Community: Building on Social Structure, Relations and Trust to Achieve Value

Urs E. Gattiker (Aalborg University, Denmark), Stefano Perlusz (Aalborg University, Denmark), Kristoffer Bohmann (Aalborg University, Denmark) and Christian Morck Sorensen (Aalborg University, Denmark)
DOI: 10.4018/978-1-878289-92-6.ch011
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Abstract

This chapter advances our understanding about a virtual community sponsored by a not-for-profit association and including members from around the world. In particular, this chapter (1) addresses similarities and differences between social and virtual communities, (2) outlines how an inter-routine domain of virtuality and social capital theory may help explain levels of trust, structure, understanding, and free-riding in a virtual community, (3) describes a specific virtual community, its focus and the efforts undertaken to motivate its members, and (4) provides some preliminary data about how this virtual community works on a daily basis in cyberspace.

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