MLA
Mowbray, Thomas J. "Virtual World Avatar Branding." Cyber Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2014, pp. 708-724. https://doi.org/10.4018/978-1-4666-5942-1.ch036
APA
Mowbray, T. J. (2014). Virtual World Avatar Branding. In I. Management Association (Ed.), Cyber Behavior: Concepts, Methodologies, Tools, and Applications (pp. 708-724). IGI Global. https://doi.org/10.4018/978-1-4666-5942-1.ch036
Chicago
Mowbray, Thomas J. "Virtual World Avatar Branding." In Cyber Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 708-724. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-5942-1.ch036
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