Ways of Applying Destination Management Concepts to the Development of Internal Tourism in Uzbekistan

Ways of Applying Destination Management Concepts to the Development of Internal Tourism in Uzbekistan

Bakhtiyor Navruz-Zoda, Nutfillo Ibragimov
Copyright: © 2015 |Pages: 19
DOI: 10.4018/978-1-4666-8268-9.ch011
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Abstract

This chapter examines the role of the destination approach in the development of internal tourism in Uzbekistan. The trump-card of tourism in Uzbekistan is ancient cities like Tashkent, Samarkand, Shakhrisabz, Bukhara and Khiva. The chapter is focused on substantiation of destination model of tourism management, based on a junction of regional management and marketing theories. In order to reform the one-dimensional “package” system of tourism supply that operates in Uzbekistan to a multi-sided “integration” system it is recommended to run “creating destinations” policy in the tourism industry. That implies the creation process of integrated tourist destination based on organic combination of tourism supply and demand. The chapter describes seven stages of destination creating process: determination of purpose of visit in tourist location; selection of sights from destinations; clarification and analyzing destinations creating factors, explanation principles of creating destination; development criteria of creating destinations; creation of attractive destinations; arrangement of destination management system.
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The Republic Of Uzbekistan

Centrally located in Central Asia between Amudarya and Syrdarya rivers (Figure 1) the Republic of Uzbekistan borders Kazakhstan, Turkmenistan, Kyrgyzstan, Tajikistan and Afghanistan. The total length of the border line is 3865.55 km. The state territory is 448 900 sq.km and the population is more than 30 million people. The average density is 49 people on 1 sq.km. The urban population is 51% (Ibragimova & Abdunabiyeva, 2005).

Figure 1.

The map of the Republic of Uzbekistan

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As the sovereign democratic republic, the country proclaimed its independency on August 31, 1991 after Soviet Union’s collapse (since 1924 it had been Uzbekistan Soviet Socialist Republic). The capital of the republic is Tashkent. The whole population of Uzbekistan lives in Autonomous Republic of Karakalpakistan, 12 regions, 163 districts and 120 cities.

The climate is hot, dry and sharply-continental. Spring (end of March-beginning of June) and autumn (September - beginning of November) are the most favorable time for visiting Uzbekistan. Deserts and green valleys, high snow-covered mountains and plateau, rivers with high water level and reservoirs - all these create unique colorful nature. The flora of Uzbekistan includes more than 3.700 species of plants, 20% of them don’t grow anywhere in the world.

Economy of the republic has started its transition to new market relations since the beginning of the 90’s of last century. The strategy of the transition period is based on “Uzbekistan’s model” of socio-economic development of the country, where international tourism has an important role.

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