Researchers have not come to a consensus about the concept of Web 3.0 yet. For some researchers it is more important to understand the processes unfolding in the Internet space from the position of developing information technology: the use of knowledge to create applied intelligent systems, adaptive content systems, and virtual reality systems operating in the Internet. For other researchers it is the behavior of Internet users that attracts attention: for example, the processes related to the accounting request and customer behavior.
Thus, A. Dolgin, the creator of the customized recommendations website imhonet.ru, believes that the social aspects of Web 3.0 should come to the foreground. In his opinion the main difference between Web 3.0 and Web 2.0 is that users do not only generate content themselves, but they also certify it: note what needs attention of reference groups and communities they are involved (Dolgin, 2008). This idea is valuable precisely for its focus on protecting the interests of consumers, but it is contrary to the more common description of the term “Web 3.0” given by J. Calacanis (American Internet entrepreneur and blogger): Web 3.0 is a combination of high-quality content and services that are created by talented professionals on the technology platform Web 2.0. Web 3.0 is the Internet concept which involves the synthesis of the strengths of Web 1.0 and Web 2.0: Internet projects uniting professionals, but built on a network, polycentric principle (Calacanis, 2007).