Web Divide and Paper Unite: Towards a Model of the Local Tourist Information for All

Web Divide and Paper Unite: Towards a Model of the Local Tourist Information for All

Francisco V. Cipolla-Ficarra (ALAIPO – AINCI, Spain and Italy), Miguel Cipolla-Ficarra (ALAIPO – AINCI, Spain and Italy), Jacqueline Alma (Electronic Arts – Vancouver, Canada) and Alejandra Quiroga (Universidad Nacional de La Pampa, Argentina)
DOI: 10.4018/978-1-4666-4490-8.ch048
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The authors present the first results of a study intending to unify the quality criteria of the local touristic information in digital support (Internet) and analog (paper). An analysis is made of the reading preferences of touristic information on last generation digital screens (tablet PC and multimedia mobile phones), traditional (desktop computers), and analog (brochures, magazines, and newspapers).
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Tourist Information: Orientation And Accesibility

One of the problems to be solved in tourism is the orientation of those people who find themselves for the first time in a place they do not know. In the case of physical places such as train stations, airports, etc., the signals system plays a very important role. However, even if a place is well signaled, the cultural factor inherent to it may keep the visitors in a state of disorientation (Fernandes, 1995). If to this factor we add the accessibility to the physical places, many of the potential passengers of an international airport, for instance, may decide to change their airport terminal in the future due to the orientation problems. An excellent example of signalization and accessibility in a European international airport is to be found in Amsterdam.

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