Web Initiatives and E-Commerce Strategy

Web Initiatives and E-Commerce Strategy

Ron Craig (Wilfred Laurier University, Canada)
DOI: 10.4018/978-1-59140-553-5.ch543


Business use of modern computers started in the 1950s. Since then, IT has progressed through a series of hardware, software and applications improvements, delivering more value to individuals, firms, and organizations for lower cost. Productivity improvement (efficiency), at both the individual and organizational levels, has been a major focus. As well, firms have learned how to gain competitive advantage from IT.

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