Web Site Mobilization Techniques

Web Site Mobilization Techniques

John Christopher Sandvig (Western Washington University, USA)
DOI: 10.4018/978-1-5225-7598-6.ch136
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Mobile-friendly websites are designed to render well on all digital devices, including smartphones, desktop computers, laptop computers, and tablets. Creating a user-friendly experience on mobile devices requires specific web design techniques. These techniques are designed to accommodate the small screens and other physical limitations of mobile devices. This chapter describes the three primary techniques for creating mobile-friendly web sites: responsive, separate URL, and server adaptive. It explains how each technique is implemented, the advantages and disadvantages of each, and their relative popularity. It also describes an emerging mobile technique called accelerated mobile pages.
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Mobilization Techniques

Currently there are three popular techniques for developing mobile-friendly web sites: responsive, dynamic serving, and redirect to separate URL. These techniques are referred to by a variety of names so to avoid confusion this article will adopt the nomenclature utilized in Google’s Mobile Developer Guide (“Mobile SEO Overview,” 2016). All three techniques detect the size of the user’s screen and modify the page content and layout to accommodate the device. The techniques differ in how they detect screen size and the mechanisms by which they modify page content.

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