A Web Usability Assessment Model and Automated Toolset

A Web Usability Assessment Model and Automated Toolset

Shirley A. Becker (Florida Institute of Technology, USA), Anthony H. Berkemeyer (Florida Institute of Technology, USA) and Natalie A. Roberts (Florida Institute of Technology, USA)
Copyright: © 2002 |Pages: 10
DOI: 10.4018/978-1-931777-08-7.ch016

Abstract

Many organizations are taking advantage of World Wide Web market opportunities through the development of electronic commerce (E-Commerce) web sites. The implementation of an E-Commerce web site, however, doesn’t guarantee marketing and financial success. In fact, it could adversely impact the organization when the site is viewed as consumer “unfriendly” or “unusable.” An E-Commerce site will be most successful when consumer usability attributes (e.g., performance, design layout, navigation) drive its development. This chapter describes a web usability assessment tool that is being developed to provide usability feedback on a particular web site. The tool incorporates a set of usability attributes with user profile data and organizational goals for ongoing assessment of the effectiveness of a web site.

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