Web Usage Mining Data Preparation

Web Usage Mining Data Preparation

Bamshad Mobasher
DOI: 10.4018/978-1-59904-951-9.ch156
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Web usage mining refers to the automatic discovery and analysis of patterns in clickstream and associated data collected or generated as a result of user interactions with Web resources on one or more Web sites. The goal of Web usage mining is to capture, model, and analyze the behavioral patterns and profiles of users interacting with a Web site. Analyzing such data can help these organizations determine the lifetime value of clients, design cross marketing strategies across products and services, evaluate the effectiveness of promotional campaigns, optimize the functionality of Web-based applications, provide more personalized content to visitors, and find the most effective logical structure for their Web space.

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