Web Usage Mining in Search Engines

Web Usage Mining in Search Engines

Ricardo Baeza-Yates (Universidad de Chile, Chile)
Copyright: © 2005 |Pages: 15
DOI: 10.4018/978-1-59140-414-9.ch014
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Abstract

Search engine logs not only keep navigation information, but also the queries made by their users. In particular, queries to a search engine follow a power-law distribution, which is far from uniform. Queries and related clicks can be used to improve the search engine itself in different aspects: user interface, index performance, and answer ranking. In this chapter we present some of the main ideas proposed in query mining and we show a few examples based on real data from a search engine focused on the Chilean Web.

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