WeDoctor: Journey to Leadership in China's Internet Healthcare Industry

Abstract

This case study explores the evolution and strategic growth of WeDoctor, a pioneering force in China's internet healthcare sector. Founded amidst challenges within China's medical regulatory environment, WeDoctor leveraged technological innovation and strategic partnerships to establish itself as a leader. Beginning with an innovative appointment registration platform, WeDoctor navigated regulatory landscapes through local government collaborations, leading to the establishment of China's first Internet hospital. The study details WeDoctor's progression through germination, demonstration, theorization, and diffusion stages, highlighting pivotal strategies such as stakeholder engagement, technological integration, and policy advocacy. WeDoctor's success in gaining regulatory legitimacy and scaling innovative models underscores its role in transforming healthcare delivery through digital solutions, setting benchmarks in internet-based medical services in China.