MLA
Bhalla, Bhavna. "What Went Wrong?." Cases on Consumer-Centric Marketing Management, edited by Vimi Jham and Sandeep Puri, IGI Global, 2014, pp. 18-21. https://doi.org/10.4018/978-1-4666-4357-4.ch002
APA
Bhalla, B. (2014). What Went Wrong?. In V. Jham & S. Puri (Eds.), Cases on Consumer-Centric Marketing Management (pp. 18-21). IGI Global. https://doi.org/10.4018/978-1-4666-4357-4.ch002
Chicago
Bhalla, Bhavna. "What Went Wrong?." In Cases on Consumer-Centric Marketing Management, edited by Vimi Jham and Sandeep Puri, 18-21. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4357-4.ch002
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