MLA
Bihari, Suresh Chandra. "When Citi was Found Sleeping." Cases on Consumer-Centric Marketing Management, edited by Vimi Jham and Sandeep Puri, IGI Global, 2014, pp. 258-277. https://doi.org/10.4018/978-1-4666-4357-4.ch021
APA
Bihari, S. C. (2014). When Citi was Found Sleeping. In V. Jham & S. Puri (Eds.), Cases on Consumer-Centric Marketing Management (pp. 258-277). IGI Global. https://doi.org/10.4018/978-1-4666-4357-4.ch021
Chicago
Bihari, Suresh Chandra. "When Citi was Found Sleeping." In Cases on Consumer-Centric Marketing Management, edited by Vimi Jham and Sandeep Puri, 258-277. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4357-4.ch021
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