Wireless Local Communities in Mobile Commerce

Wireless Local Communities in Mobile Commerce

Jun Sun (University of Texas – Pan American, USA)
Copyright: © 2007 |Pages: 6
DOI: 10.4018/978-1-59140-989-2.ch196
OnDemand PDF Download:
No Current Special Offers


In mobile commerce (m-commerce), consumers engage a ubiquitous computing environment that allows them to access and exchange information anywhere and anytime through wireless handheld devices (Lyttinen & Yoo, 2002). While consumers generally sit before personal computers to browse e-commerce websites through the Internet, they are free to move around while connected in m-commerce and can truly be called mobile consumers. Compared with stationary consumers in e-commerce, mobile consumers have special information needs regarding their changing environment.

Complete Chapter List

Search this Book: