Wireless Local Communities in Mobile Commerce

Abstract

In mobile commerce (m-commerce), consumers engage a ubiquitous computing environment that allows them to access and exchange information anywhere and anytime through wireless handheld devices (Lyttinen & Yoo, 2002). While consumers generally sit before personal computers to browse e-commerce websites through the Internet, they are free to move around while connected in m-commerce and can truly be called mobile consumers. Compared with stationary consumers in e-commerce, mobile consumers have special information needs regarding their changing environment.