MLA
Wei, Zhang and Yang Ke. "The Wisdom of the Crowds: Creating Value with Blogs and eWoM." Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues, edited by Ravi S. Sharma, et al., IGI Global, 2012, pp. 330-337. http://doi:10.4018/978-1-61350-147-4.ch026
APA
Wei, Z., & Ke, Y. (2012). The Wisdom of the Crowds: Creating Value with Blogs and eWoM. In Sharma, R. S., Tan, M., & Pereira, F. (Ed.), Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues (pp. 330-337). IGI Global. http://doi:10.4018/978-1-61350-147-4.ch026
Chicago
Wei, Zhang, and Yang Ke. "The Wisdom of the Crowds: Creating Value with Blogs and eWoM." In Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues. edited by Ravi S. Sharma , Margaret Tan , and Francis Pereira, 330-337. Hershey, PA: IGI Global, 2012. http://doi:10.4018/978-1-61350-147-4.ch026
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